Turning our attention to the Korean Peninsula, South Korea is becoming one of the fastest-growing markets for flat chested sex dolls. The idol image promoted by the globally sweeping K-Pop culture is often that of a slender, delicate-faced, and androgynous "paper doll." This aesthetic standard profoundly influences the projection of desires among young South Koreans. In Gangnam District of Seoul, inquiries and sales of the
flat chested sex doll are increasing year by year in high-end custom adult stores. South Korean consumers have extremely high demands for doll customization; they want flat chested sex dolls to replicate the slender yet powerful muscle lines of their idols, as well as the visual impact of a flat stomach. Furthermore, the "appearance-first" mentality brought about by South Korea's developed plastic surgery industry also makes people highly accepting of flat chested sex dolls as a perfect "artificial beauty," viewing them as a tangible, idealized aesthetic totem.